Discover Big Bay
Discover Big Bay brand
In 2019, Powell Township engaged in branding and marketing strategy development with assistance from Talia Salem, tourism marketing expert, proprietor of The Urban Nomad and consultant of the Center for Responsible Travel (CREST). The outcome was the Discover Big Bay brand. The brand was built around the name “Big Bay” rather than “Powell Township”, due to the compelling image evoked by the name Big Bay.
Discover Big Bay Logo
The Discover Big Bay brand is meant to represent tourism to Big Bay and support economic development to the area. We have partnered with Travel Marquette, the official destination marketing organization for Marquette County, to promote tourism to Big Bay through their marketing efforts. You can find out more about tourism to Big Bay at DiscoverBigBay.com, which takes you to Big Bay’s landing page on Travel Marquette’s website. We have also created a brochure.
Travel photos, logo, brand book, and additional details are available upon request from the BBSC at discoverbigbay@gmail.com.
Discover Big Bay
Read more about Big Bay travel experiences on Travel Marquette’s website.